VIVE Enterprise Program // HTC VIVE

Marketing revolutionary products to the right audience, at scale.

INPUTS:

• Teamed up with the Marketing Director to launch a distinct XR enterprise marketing program

• Crafted tailored brand guidelines and toolkits for HTC VIVE’s consumer and enterprise audiences across all regions

• Conducted high-impact interviews with marquee customers including MLB, Intel, Hard Rock, Adidas, and others

• Rolled out a comprehensive case study and customer success program

• Developed a versatile content template for streamlined asset creation

OUTCOMES:

• Generated 1,000+ MQLs year-over-year

• Achieved 4x increase in top-of-funnel acquisition

• Boosted lead conversion rate by 19%

• Saved $6K per quarter by standardizing assets, accelerating production, and eliminating additional staffing needs

• Efforts contributed to HTC VIVE Pro Eye’s inclusion in Time’s 2019 Best Inventions

• Established the groundwork for VIVE Business, an initiative that continues to evolve today