The NOW Way to Network // Juniper Networks

Winning the AI race with bold messaging, backed by Joan Holloway herself.

INPUTS:

• Partnered with brand and demand teams to pull brand messaging into demand campaigns for full-funnel messaging consistency

• Primary writer for all awareness assets; supporting writer for high-demand content teams

• Onboarded five content writers and the content director to align with brand standards

OUTCOMES:

• Achieved #1 AI brand share of voice among competitors

• Rapidly scaled brand-consistent content across the business

• Drove exceptional performance in awareness ads

• Authored second-generation brand guidelines based on campaign insights