The Cloud Connection // Veritas Technologies

Saving IT professionals time and hearbreak.

INPUTS:

• Persuaded creative leaders and VP on a bold new campaign concept

• Partnered with demand-gen and social teams to reimagine typical campaign strategies

• Interviewed cybersecurity engineers about pain points and personas

• Managed external-agency scripts and storyboards

OUTCOMES:

• Delivered an 18% lift in MQLs, surpassing benchmarks