Mobile World Congress // Juniper Networks

Debuting a new brand at one of the industry’s biggest conferences. No problem.

INPUTS:

  • Led the inaugural use of “AI-Native Networking” messaging

  • Directed art and conveyed key paradigms to the principal designer

  • Briefed experiential agencies on messaging, design, and objectives

  • Coordinated with legal, field, content, and marketing teams to meet benchmarks and timelines

OUTCOMES:

  • Achieved a +10% increase in customer visits year-over-year — a new company record

  • Drove a +13% increase in solution demos and +10% increase in customer meetings year-over-year

  • Surpassed benchmarks in analyst, PR, and earned media

  • Generated significant sales-qualified leads