Demand More // Juniper Networks

A multi-award-winning brand campaign with astounding results.

INPUTS:

  • Pitched initial creative concepts to brand leadership and CMO

  • Developed diverse networking scenarios in partnership with a creative agency

  • Crafted messaging guidelines for partner social media agency

  • Provided strategic feedback to copywriters and art directors to maintain brand integrity, technical accuracy, and streamline production

OUTCOMES:

  • 3.5 million+ total YouTube campaign views

  • +69% increase in brand consideration

  • 5x increase in C-suite brand exposure

  • +38% attributed growth in enterprise revenue

  • Award: GOLD, Corporate Branding Campaign, ANA B2 Awards

  • Award: x2 SILVER, ROI Growth, Video Marketing, ANA B2 Awards

  • Award: WINNER, Best B2B Brand Campaign, The Drum Awards

  • Award: HIGHLY COMMENDED, B2B Brand of the Year, The Drum Awards