Competitive Takedown // Juniper Networks

Making sure our biggest competitor is staying humble.

INPUTS:

• Lead writer for all awareness and demand content, including flagship landing page

• Established persona-driven messaging guidelines focused on pain points and benefits

• Briefed agencies on art, copy, and creative direction post-launch

OUTCOMES:

• Generated 5K+ new contacts

• Built a $1.3M sales pipeline

• Achieved top ranking over lead competitor on branded search terms